Although many business people have opted to write web content themselves and act as the copywriters of their own company, this is actually not an ideal situation. Since you own the company, you should not be writing web content. You should just manage the company and have copywriters do the heavy lifting for your marketing concerns.
Some say copywriting is an art. There tends to be a mystique about it, like no one can write copy except a copywriter. While it helps to have a skillful copywriter onboard, you can learn to write your own copy. Keep in mind the fundamentals and don’t make these copywriting mistakes.