Marketing yourself and your products online isn’t just about setting up the right website and having a great blog for people to read. The Internet is huge and you have to know how to utilize it to get the most effective results for your business.
Social media is mainstream. Your customers are using it and your competitors are using it. The question is: Are you?
As a business owner, you may need little convincing that social media marketing is something that you need to do. In 2010 it might have been a completely different matter. You may have needed persuading back them as some people were still writing social media off as a fad.