Planning and preparation are the keys to a successful online business. Too many companies and businesspeople lose thousands or even millions of dollars each year, simply because they fail to understand the real value of proper planning and implementation.
Whether your business is just getting off the ground or it’s been established for quite a while, there are always times when you need to take stock. Not literally inventory your stock on hand, but look at where your business stands and how successful and profitable it truly is.
The subject today is: What do I actually sell?
Surely some will say: my products or my service, etc.
However, it is not that easy. Here you can find a chronology of when I sell what:
During the first 30 seconds, I sell myself!
After that, I sell harmony and trust for 2 minutes.
And at last, I sell the personal benefit for the customer.
This does not look very spectacular, but these 3 points are very complex.
Some say copywriting is an art. There tends to be a mystique about it, like no one can write copy except a copywriter. While it helps to have a skillful copywriter onboard, you can learn to write your own copy. Keep in mind the fundamentals and don’t make these copywriting mistakes.
A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market.