Some say copywriting is an art. There tends to be a mystique about it, like no one can write copy except a copywriter. While it helps to have a skillful copywriter onboard, you can learn to write your own copy. Keep in mind the fundamentals and don’t make these copywriting mistakes.
A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market.