Mixing Online and Offline Marketing

Online Offline Marketing Mix

Quick-Tip — Short Story — Quick-Tip — Short Story — Quick-Tip — Short Story

With the number of online businesses that make use of marketing strategies for their marketing needs today, having a smaller business type on the World Wide Web becomes much more challenging. You need to find a way in order to step up your game. Otherwise, your business could end up biting the dust. You need to figure out the most effective marketing method that can help you improve your business’s sales.

Nowadays, nearly every person you see has a smartphone in his or her pocket. They can easily surf the Internet on a whim. You can post an online advertisement for your company or you can opt to make use of a more traditional and old school method of marketing, which is to hand out flyers by the corner of the block. However, if you keep thinking of these marketing methods as two very different entities, your business will soon fail.

Back then, eCommerce was known more for utilizing digital marketing techniques and physical storefronts make use of local marketing tactics. However, things have changed this time around. Businesses from different kinds of industries have moved on to more integrated marketing campaigns.

You might already know that social media networks have such a huge impact on the people of today. Seeing something they like on the Internet can compel them to make an online purchase for that particular item. Additionally, having a much larger following can provide you with a much bigger potential clientele.

If you are an owner of a local store in a small town, do not immediately think that you no longer need marketing to boost your sales. No matter how good your business is doing in its own field, you need to keep in mind that you can always do better. It is a good thing for you that marketing methods will always end up helping you achieve this wanted result. However, for this to happen, you must make sure that the one you decide to use is a truly effective one.

You may not have an online presence, not yet anyway, but that does not mean you cannot create one. Creating one at this point in time may be a bit late. Still, you know what they say, “Better now than never.” You can print out your Twitter account on the napkins that you hand out whenever your client asks for some. This way, they become aware that your small business has a budding online presence.

Moreover, you can also try giving out newsletters or pamphlets to onlookers or passers-by so that they will also be aware of the products or services that you have to offer. You might initially think that these will cost you a bit, but you need to remember that your potential return of investment could be much larger.

With your Twitter account and your hand-outs, word about your business can easily spread fast. In fact, the next town might even get to hear about you. You will be surprised to know that people who live in the neighbouring town would take a short trip to yours just so they could try out your products.

Author: Oliver Flossdorf

Leave a Reply

Your email address will not be published. Required fields are marked *


To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Anti-spam image