Category: Copy Writing

You hear it all the time. Blogging gurus making 6 and 7 figures a year preach that you have to add personality to your writing….

Copywriting is simply the process of having to copy something, perhaps a photo or text, for marketing or advertising purposes. The copy was made for the intention of persuading someone else to purchase a particular product.

Although many business people have opted to write web content themselves and act as the copywriters of their own company, this is actually not an ideal situation. Since you own the company, you should not be writing web content. You should just manage the company and have copywriters do the heavy lifting for your marketing concerns.

Some say copywriting is an art. There tends to be a mystique about it, like no one can write copy except a copywriter. While it helps to have a skillful copywriter onboard, you can learn to write your own copy. Keep in mind the fundamentals and don’t make these copywriting mistakes.